The Strategy Rejection Rate: Why Proven Tactics Fail in Unstable Architectures
Most organizations don’t fail because they choose the wrong strategy. They fail because their internal system rejects the strategy before it can produce a result. Success isn't transferable; it is an artifact of an invisible architecture that competitors, and even the companies themselves, rarely understand.
KPI Theatre: When Marketing Metrics Steal the Spotlight but Miss the Plot
Your dashboards sparkle. ROAS looks great. CAC is “on target.”
So why isn’t the business growing?
In this provocative blog, we unpack the phenomenon of KPI Theatre; where marketing metrics are optimized for applause, not impact. If you’re a CMO, founder, or exec tired of vanity dashboards and misaligned incentives, this is your wake-up call.
Reframe your metrics. Rewrite the script.