Proof That Spans Every Service Line
Our success has never lived in isolation. Every engagement we’ve led has woven marketing, delivery, KPIs, coaching, and MarTech together into measurable outcomes.
Fractional Consultant Work Delivered Through Growth Spectrum LLC
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Slice Communications Fractional Consulting & Executive Coaching
Growth Spectrum partnered with Slice Communications to transform delivery, sales, and leadership. Coaching increased proposal wins by 200%, cut delivery labor costs by 50%, and reduced kickoff SLAs from weeks to days. -
Harte Hanks Fractional MarTech & Database Stabilization
Fractional consulting engagement that cut Eloqua automation lead times in half, stabilized an insurance affinity marketing database within one week, and reduced infrastructure costs by 50% while doubling QA throughput. -
Jam Creative Fractional Executive Coaching & GTM Transformation
Coached Jam Creative’s founder to shift from builder to executive, redesigning his business model and GTM strategy. Boosted close rates, reducing bid costs by 50% while increasing margins 300%.
You’re not just hiring a consultancy; you’re buying decades of proven leadership. Our consultants bring these experiences with them:
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Scroll Through the Case Studies ↓
Slice Communications
Agency Transformation
Growth Spectrum fractional consulting engagement providing executive coaching to marketing, sales, operations, and delivery. Reinforcing action-oriented, people-focused outcomes with data and process for sustainable growth and profitability.
Growth Spectrum’s Big Results:
Coaching Solutions & Sales Pipeline team to be able to increase volume and value of proposals and wins by 200% each.
Coaching VP Delivery to increase bench and utilization while decreasing delivery cost of labor by 50%.
Provided process governance to reduce SLA for sold to kicked-off from weeks to days and increase SLA compliance 50 percentage points.
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As part of our current fractional CDO role, Growth Spectrum provides weekly coaching via 1:1’s and leadership & integrated marketing meetings. The strategy is to use a mix of Unified Leadership Framework development combined with real-word application towards building an executive presence for the VPs. Reflective questions help drive fiscal and cultural thinking when faced with “pivot, push, or persuade” difficult conversations.
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Significant focus on how to align data, processes, work functions, and communications to provide more efficient and thorough outcomes. Further refinement of zones of accountability and the smooth friction of enacting controls in the processes. Also coaching the account coordinator into a project manager mindset and capability.
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Focused the team on how to support the CEO through a parallel “grow ICP and Eat to Stay Alive” sales and marketing strategy. Good sales and marketing require understanding the financial and operational impact of their activities and being accountable for income growth (not just revenue growth.) Working through Principal and Agent relationships that were in disarray to a clearly defined set of guidelines and parameters for assigning effort and focus on deals and solutions has led to increase productive output.
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Working with Project Managers and Client Delivery Leads to understand and leverage the suite of dashboards available for tracing Customer Satisfaction, Profitability, and Growth by account and project. Ensuring monthly account planning process evaluates current trends and where the account needs to go so that work is prioritized and appropriate.
“Contact Growth Spectrum if you want a coach who has earned the trust of his colleagues and can help your leaders evolve into strategic, results-driven stewards. His success is the team’s success because he truly believes in an approach that empowers others. One of our colleagues shared, “I truly feel like I will be more successful in my career in the short and long term due to Tim’s guidance,” and I couldn’t agree more. ”
Hart Hanks
Delivery Consulting
Fractional consulting engagement to redesign delivery and client success across marketing, database, and automation.
Growth Spectrum’s Big Results:
Cut lead times for Eloqua automation creation in half while reducing errors.
Stabilized Affinity Marketing database ETL, CDI, and PCOA process in alignment with bespoke campaign processing within a week of taking charge.
Able to quickly reduce development and infrastructure cost overheads and streamline by 50% and double QA test case throughput.
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While Growth Spectrum was in its initial development phase, Tim contracted as a fractional delivery consultant for Harte Hanks for two years. He worked as a lead on healthcare marketing (Email, Web, OOH, DRTV), Eloqua MarTech delivery leadership for a global electronics company, and fixing processes and systems for an Affinity Marketing Database and Campaign Solution for a major US insurance client.
Tim’s database and digital marketing knowledge were critical in defining test plans, cleaning up targeting and segmentation, and ensuring campaign controls were structured for proper testing.
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Tim was responsible for a small team of project managers, account managers, and operations specialists. He created global synergies between Romanian and US counterparts to ensure the processes could flow easily during disparate working hours. He employed changes to Wrike, WorkZone, GitHub, and JIRA to get better control over operations, development, QA, and release management.
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Development of customized dashboards in PM tools to identify problems proactively and keep tickets flowing in a prioritized and rapid fashion.
Had to educate the president of the reason why I was blocking the release of a systems change “due to 2 bugs.” Program and product management was clinging to that KPI instead of the “0 test cases of 185 were able to be tested” KPI. The two bugs were major blockers that prevent QA from happening at all.
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Mentored junior PMs and operations staff on developing their action skill and how to inform leadership with facts and persuasion.
“As far as I’m concerned, Tim has a superpower. He can go into a situation that is broken, get up to speed and begin presenting process improvements and solutions in a remarkably short time. I’ve witnessed his ability to evaluate a team in the digital marketing space, taking a broad view of business intelligence, operations and systems integration and fix things that had previously confounded others, all in the span of a month. As another no-nonsense, ‘get it done’, customer-centric person, I found Tim refreshing and impressive as a colleague and would work with him again anytime, anywhere.”
“Simply put, Tim is incredible at what he does. His ability to come into a difficult situation, process what is happening, and get up to speed very quickly is remarkable. He can also bring levity to these situations to help ease tension and boost team morale. Tim is also very good at looking at problems holistically and treating the root cause versus just the symptoms. He is also very personable, and I have learned quite a bit from him regarding client interfacing and management.”
Jam Creative
Executive Coaching & GTM Transformation
Fractional consulting and coaching engagement to redefine business model, sales positioning, and go‑to‑market strategy.
Growth Spectrum’s Big Results:
Boosted close rates, reducing bid costs by 50% while increasing margins 300%.
Secured revenue streams and partnerships with improved positioning.
Built KPI dashboards to tighten financial discipline and marketing ROI.
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Guided founder from “funder/builder” mindset to executive leadership. Helped prioritize spending vs. growth, avoid risky equity deals, and identify ideal customers.
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Reframed sales positioning, clarified margin/contribution numbers, and built GTM plans for AI and mobile launches.
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Coached on deal structuring to balance risk, profit, growth, and closeability.
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Focused on CPM, CTR, impressions, CVR, and margin to secure sustainable revenue streams.
“Growth Spectrum has been an incredible partner in helping me to create a sustainable launch platform for my new business. While they have volumes of experience and best practices, their strength comes from the ability to read the situation at hand and work with me to develop a specialized plan that fits my desired outcomes and business needs uniquely.”
Mars - MYM&M’s®
Business Process Manager leading sales and delivery operations, customer service, systems, data, KPIs, and marketing breakthroughs.
Tim’s Big Results:
Instrumental in driving capacity for growth from $500k to &80MM a year in three years.
Initiated target audience and need-state research, and then later developed recession-proof pricing schemas to protect the growth we created.
Drove process and systems strategy that increased on-time-and-complete from 50% to 99.97% and reduced cost-to-serve from 50% of revenue to 3% of revenue.
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Three phases of IT System architecture and system planning. Phase 1 - Stabilize and integrate existing systems. Phase 2 - Create, procure or modify existing application integration for 2–3-year optimization. Phase 3 - Identify an optimal ERP and supporting applications plan for long term sustainability.
Led the rapid and ground-breaking operations, service, and systems changes to support the growth of MYM&M’S® Personalized Candies from $500k to $80MM a year within 3 years while (by) improving On-Time and Complete (achieved 99.9%) and Net Promoter Score (achieved 55) through data-led process changes.
Operational success enabled by incident management, problem management, and change management protocols, tracking and prioritization. Initially built a team of 100 but was able to handle 9 times the volume with 50 people after the optimization changes.
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Led and executed the original customer segmentation and need-state analysis that defined our go-to-market strategy, and seasonal product offerings.
Designed, executed, and analyzed a multi-dimensional price testing strategy for MYM&M’S® while I was also creating the blueprints for our SAP implementation. The results led to a 100% increase in sales for our core product right before the 2008 economic breakdown. Kept business flat when our competitor dropped 75% and dropped out for a few years.
Created and managed marketing database and attribution systems. Also drove vertical price tests to identify unattributed halo effect of non-digital media.
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Used Data Bridger, Toad, and Oracle to create data marts and views to be consumed by our Hyperion OLAP user community that neither e-Commetry nor Data Bridger had been able to create.
Developed and managed KPI strategy and execution for General Manager and each Dearment Head.
Consistent reframing of operational issues using data. “Saving two seconds on the shipping process but cross-mailing 20% of packages is not good.” “Reducing five seconds of candy mixing but destroying FIFO due-date layers is not helpful to the customer.”
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Rapid expansion of team required finding stars from the production floor (tying bows on wedding favors) and growing them into team leads, supervisors, and managers to support the full operations gamut.
Mentored marketing and IT colleagues on how to reframe standard CPG and e-Commerce best practices and how to identify proper integration paths into our high-volume, personalized, build-to-order process.
“I have worked with Tim in MARS Direct for the past 4 years on the MY M&M’S direct business. Tim has demonstrated big solutions thinking across multiple disciplines - his efforts have driven significant growth and understanding within our new business. He understands both Marketing and Supply Chain functions and how IT can be effectively leveraged to grow the top and bottom lines. Tim is functionally deep in business process, IT integration, customer care and pricing strategy. He is a team player who works well up, down and across the organization. His efforts make the team stronger.”
“Tim was a tremendous asset for Mars Direct during my entire tenure with the company. He was the rare type of business manager who also had a comprehensive understanding of the technical processes involved in running the business. Because of his cross-functional skills, Tim served as the liaison between the operations and web development group.
Tim always impressed our team with his ability to accomplish technical tasks such as writing complex SQL statements for reporting purposes. He’s also a very organized person, a tireless worker, and a wonderful public speaker.”
“Tim knows a lot. More importantly, he knows how to get a lot done. Tim is a systems guy who can translate complex situations into understandable solutions. And he built the infrastructure that created a nimble e-commerce powerhouse within a massive corporation.”
Blend
PMO Initiation & RMO Restructure
Senior Director Solutions & Delivery providing leadership to establish Client Delivery focus and methods while growing and formalizing the Project Management Office.
Tim’s Big Results:
Grew project management revenue by 300% and maintained 95% utilization.
Grew PMO from 5 to 24 PMs, building a global footprint in India and Paraguay.
Q2 Camaraderie Award for rapid implementation of HubSpot for sales pipeline.
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Led and grew revenue driving PMO from 5 to 24 PMs on the team. Rolled out best practices, resource management, agile methodologies, and an extensive artifacts library. Coached team in Scrum, Kanban, Hybrid, eXtreme, critical path, and Waterfall methodology alignment and compliance.
Provided strategic alignment on PMO and project management function across teams, delivery centers, client types, internal projects, strategic business change management, and added project management to the pre-sales process.
Drove the pilot for moving my establishment of a PMO/RMO Resource Management capability to a centralized RMO function across people, processes, data, and systems using my vast problem-solving skills and experiences.
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Provided program management support for multiple executive (founder) level business transformation plans, in a dynamic “no-rules” culture.
Growth was created by managing both the team’s understanding of business objectives and “Selling” the client partners and demonstrating value of the delivery and project leadership.
Developed and handed off account profitability and resource management (RMO) process and system to newly established department.
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Managed Customer Data Platform CDP (Epsilon People Cloud EPC Prospect and Discover) and walled garden analytics (Google Cloud Platform GCP, Google Ads Data Hub ADH, Meta Advanced Analytics) implementations and delivery for a major retail chain.
Led the implementation of HubSpot for marketing and deal progression from a manual Excel-based environment by bringing in better teamwork and vendor management discipline. Received the Quarterly Comradery Award at the All Hands Meeting for the program management and training for sales process optimization.
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Piloted use of a meeting-focused generative AI tool otter.ai for program management and project management. By showing its value, I generated significant interest amongst other leaders for this useful tool.
As an IT and Analytics consulting firm embedded in the clients' IT environments, I had to manage the team's standards and asset library across Microsoft Project, SmartSheets, JIRA, Confluence, and Asana.
“Tim’s exceptional leadership and mentorship qualities have not only significantly contributed to my professional growth but also to the remarkable expansion and success of our team.
Under Tim’s guidance, I achieved several career milestones. He took the time to listen and facilitate my professional growth. His approach to mentorship is both inspiring and practical, focusing on the development of individual strengths, fostering a culture of continuous learning, and encouraging the pursuit of professional excellence. Tim’s leadership style is characterized by transparency, open communication, and inclusiveness, making every team member feel valued and part of the company’s success story.”
“Tim is a powerhouse and focused leader when things really matter. Handling complicated client relationships while also maintaining clarity on delivery expectations and project planning is a complicated position. Tim not only handled our accounts with seemingly no effort, but he also supported and developed a strong team that also delivered.”
“With his PMO expertise and his ability to identify and provide solutions for inefficiencies/shortcomings in current systems/processes, Tim excels at leading process improvement efforts, implementing new systems, managing change control, and creating and or/reestablishing structure. Tim takes the time to understand the bigger picture and vision of his organization in order to best serve its needs and proactively take strides towards developing tactics for improvement without getting bogged down in the inconsequential details.”
The Agency Inside Harte Hanks
Digital Marketing Innovation
VP Solution Delivery leading the Project Management Office, Digital Product Management and Digital Strategist. Thought leader for marketing, project management, email operations, deliverability, client services, and analytics.
Tim’s Big Results:
Lifted D2C e‑commerce sales by 35% for a global consumer electronics brand by optimizing email marketing, expanding the opt‑in database by 90%, and doubling open/click rates.
Turned around a failing cosmetics multi‑channel program, driving 16% sales growth in 4 months, doubling open rates, and boosting clicks by 33%, which led to full‑time expanded engagement.
Transformed PMO delivery standards, coaching 12 project managers, modernizing workflow , and creating best‑practice artifacts that reduced project exceptions and improved client outcomes.
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Led the email, marketing, and analytics changes necessary to increase D2C e-commerce sales by 35% for a Consumer Electronics giant in the email channel. Increased contactable opt-in database by 90%, and doubled Open & Click Rates by introducing new metrics, cadence, targeting, and communication strategies.
Took over and turned around a flailing multi-channel Marketing test program for a major High-End Cosmetics client, instituted a testing plan that led to 16% sales growth, a 100% open rate increase, and a 33% click rate increase during the 4 months of the pilot. The client engaged full-time and brought in 15 other divisions to manage email marketing.
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As PMO coached the 12 project managers on communication, business strategies, and escalation protocols to decrease the number of exceptions and failed projects. Spearheaded the transition from green job jackets and Microsoft Project to an online workflow and project management software application, WorkZone.
Created delivery standards, project artifacts, best practices book for program managers, project managers and delivery leads.
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Provided senior executive marketing strategy and delivery guidance for clients like: Sony Electronics, L’Oreal, Warner Bros., Anheuser-Busch InBev, Hasbro, Hyundai, Luxottica, Mercedes Benz and Horizon BCBS of NJ.
Wholesale reorganization and coaching of Digital PMs, Account Directors, Traffic, and Production Managers to eliminate redundancies and unclear accountabilities.
Provided direction on how to gather evidence, identify opportunities, and present to the client in a way that they would see the benefit instead of being told to change.
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Leveraged SQL Server, Tableau, and Salesforce to design campaigns, execute creative, create consumer feature stores, update dynamic segments, and visualize results beyond email.
Led migration of clients from PostFuture 6 to PostFuture 7 and then to Salesforce Marketing
“It is impossible to work on a project with Tim without learning something from him. I have been honored to not only call Tim a co-worker for the last 3 ½ years, but also a mentor. He is a great leader and teacher, and working with him has helped me to elevate my own project management and leadership skills, as well as making me more efficient in my execution of digital projects. Tim invests in the people he works with and elevates the skills of those lucky enough to work alongside him.”
“Tim is very smart. He has the ability to see the big picture and the small issue. He is very results driven. I have been mentored by Tim and am a better employee for the effort. He works very well with the entire company, cutting through the challenges to get to the solution.”
Slice Communications
Agency Transformation
Chief Delivery Officer overhauling a delivery and sales capability to world-class best practices, focus, ad results.
Tim’s Big Results:
Cut client attrition by 50% through proactive focus and delivery leadership.
Reduced unbilled hours by 89% with improved financial viability staffing model.
Doubled margins by also reallocating and streamlining leadership and management roles.
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Developed management team into strategic, financial stewards of their service lines.
Coached leadership team peers on business model adjustments for financial stability with new acquisition.
Used Principal-Agent alignment conversation to shift delivery team’s mindset to focus on business-outcomes and client-value vs. “what I want to do.”
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Instituted Monthly Account Planning Process with clear client leadership accountabilities.
Rolled out a client maturity model that moves from Learning to CSA to profitability to expansion with toolkits and milestones to track progression.
Revamped client onboarding process to be adaptable to client needs, start faster (days instead of months), and create more relevant strategic alignment sooner.
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Established new data, metrics, and dashboards to create account profitability view.
Restructured P&L to provide better visibility to margin, contribution, and profit.
Established new monthly forecasting models to allow for weekly adjustment and corrections.
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Modified proposal and RFP response process to set up sales volume increases that followed.
Developed robust client research plan to make decks more client-centric, established development of case study library, and innovated new formats and visuals to improve professionalism of client presentations.
Created Integrated Marketing function and capability.
“If you want a coach who has earned the trust of his colleagues and can help your leaders evolve into strategic, results-driven stewards, Tim is your guy. Over the course of nine months, he helped our team dramatically reduce churn while building a delivery foundation on which we could scale. His success is the team’s success because he truly believes in an approach that empowers others. One of our colleagues shared, “I truly feel like I will be more successful in my career in the short and long term due to Tim’s guidance,” and I couldn’t agree more. ”
Epsilon: Data Governance & Compliance Transformation
Program delivery engagement correcting SAP fraud prevention misalignment, driving GDPR/CCPA compliance, and integrating Salesforce Marketing Cloud data warehouse to save $2M and strengthen global marketing operations.
Tim’s Big Results:
Saved $2M by correcting SAP fraud prevention misalignment and driving GDPR/CCPA compliance across systems.
Integrated Salesforce Marketing Cloud data warehouse, enabling scalable marketing automation and improved governance.
Led diverse global teams to deliver complex program upgrades, ensuring structure, compliance, and execution across multiple regions.
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Delivery Lead for major Consumer Packaged Goods client integrating Epsilon People Cloud Customer (Customer Data Warehouse) with loyalty, security, content management, CRM, contact center, and marketing campaigns.
Instrumental in saving CPG client at least $2,000,000 USD as they looked to implement an account security SAP fraud-prevention application when they needed an identity management module instead. Successfully managed the vendor to be transparent with their capabilities against the true business need.
Implemented SCRUM changes to better align with SAFE protocols while also innovating hybrid elements where we could increase efficiency. Increased effective utilization by100% as a result.
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Program managed CPG client integration with Epsilon People Cloud Prospect and Discover Customer Data Platform CDP.
Program managed integration of Salesforce Marketing Cloud data into data warehouse.
Cross-functional team leadership for an Entertainment / Media major brand for their CDP / CDI / CDW, Messaging (SMS, Email), and Analytics services. Worked with their new parent company to establish a Data Governance process through systems migrations.
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Worked closely general counsel, privacy officers, and consumer information owner to upgrade and drive CCPA and GDRP compliance for all data storage, access, reporting, and usage needs.
Responsible for managing a diverse work team {India, US, BSA, PM, Data Analysts, Architect) assignments, priorities, ways of working, and communications skills. Utilized Service Now, Confluence, and Smart Sheets along with bespoke applications within Epsilon to manage the resources and track progress.
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Led improvements in multiple vendor collaboration environment to improve IT and Data service ticket resolution between client, other vendors, and our Service Now incident management processes. This resulted in successful achievement of client SLAs for incident response and our internal profitability OKR KPIs.
“Working on Epsilon’s compliance and data governance programs reinforced for me that KPIs are not just numbers on a dashboard; they are the levers that determine whether global organizations can scale responsibly. Correcting a single misaligned process saved millions, but the deeper lesson was that disciplined governance and transparent metrics create resilience across every market and team.”
Harte Hanks: Affinity Database & Delivery Transformation
Fractional delivery leadership engagement that reduced Affinity Marketing costs by 90%, saved $250K with rapid CAN‑SPAM compliance fixes, and restructured operations into a 24x7 syndicated model that cut support costs and accelerated incident response.
Tim’s Big Results:
Reduced Affinity Marketing Database and Campaign Management costs by 90% through ETL, data model, and CDI redesign, delivering major efficiency gains ahead of client leadership changes.
Saved $250,000 with a rapid SQL solution that resolved CAN‑SPAM compliance issues, eliminating the need for a six‑month internal development project.
Transformed operations and incident response, migrating to a 24x7 syndicated model that cut support costs by $150,000, reduced time‑to‑identify incidents by 60%, and lowered support hours by 75%.
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Decreased costs for Affinity Marketing Database and Campaign Management by 90% by leading ETL, data model, systems architecture, process improvement, and CDI redesign in advance of new C-level leadership changes at the client that reduced importance of Affinity marketing in the clients' marketing portfolio.
Created a SQL query and process that saved the need for a 6-month internal development project to align email data storage and campaign management data rules in violation of CAN-SPAM. Saved Harte Hanks $250,000 with my focused, quick turnaround solution.
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Delivery lead for Insurance Client Affinity Marketing Database, Campaigns, Analytics, and an automotive leads amalgamator, translator, processor, and distributor database/system. Overseeing Requirements Analysis, Data Engineering, Data Analysis, QA Testing, Software Development Life Cycle (SDLC), and Campaign Operations.
Led design work to improve speed and tracking of Facebook (Meta) leads from digital forms and ads.
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Migrated data validation, data governance, system monitoring, and incident response from a single, senior person to a 24x7 syndicated operations model. This resulted in a 200% increase in the time-of-day support window and a 60% reduction in the time to identify an incident. While simultaneously reducing costs by $150,000.
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Developed new operations team to support the Affinity database and Leads database solutions at 75% lower cost with faster turnaround times.
Coached analytics team on better segmentation and audience building protocols to create better distribution for separating into test cells.
Provided clients with thought leadership on CCPA and ITIL standards in addition to coaching on better alignment with SAFe protocols.
“Tim is a strong partner and collaborator - an approachable leader very willing to contribute to the team and help uncover opportunities for sales growth. He sets high standards for himself and his team to deliver solutions that are less about the tools but more about the value they offer to our accounts.”
“Tim is extremely intelligent, creative, innovative, and an overall pleasure to work with. He does not shy away from challenges and often drives the brainstorming and solution development to overcome those challenges. Tim is a unique individual who can bring ideas to the table and is very proficient at client/customer interaction. He’s a great asset to any organization that values talent.”
Mars: CRM & Global Consumer Care Transformation
IT Manager CRM leading the creation of the first US Consumer Marketing Database, saving $5M in agency fees, delivering breakthrough email campaigns like SNICKERS® with 45,000 clicks, and spearheading a global SAP CICS rollout with privacy governance that shaped Mars’ consumer care systems for decades.
Tim’s Big Results:
Created the first US Consumer Marketing Database across brands and divisions, saving over $5M by building an internal Agency of Record for smaller brands.
Delivered breakthrough CRM and email campaigns, including a SNICKERS® campaign that drove 45,000 clicks from just 452 emails, while managing dozens of vendors across CRM, data, and IT.
Led a global CRM and Consumer Affairs initiative to align policies, select systems, and implement SAP CICS across multiple markets, establishing a 20‑year legacy of data, systems, and processes, and founding Mars’s Global Privacy Office.
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Drove CRM and email marketing strategies and campaigns for multiple Mars e-commerce businesses. Including designing and executing email campaigns for Canadian and American snack and main meal brands.
Designed and executed an email campaign for SNICKERS® that drove 45,000 clicks on 452 emails sent. Developed and ran an internal ESP using Unity Mail and POP3.
Vendor management, stakeholder management, and contract management across dozens of suppliers in media, market research, CRM, data engineering, software development, and information technology.
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Led global initiative over 3 years at Mars, Inc. to align CRM and Consumer Affairs policies and processes, identify and select systems, and develop a 5-10 year global implementation plan based on successful implementation in the German and Czech markets of SAP CICS across candy, main meal, and pet food. The data, systems, and processes remained intact for 20 years.
Worked closely with general counsel as I managed the creation and execution of the Global Privacy Office.
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Created internal Agency of Record for smaller brands to host brand news, product information, product locator, inbound support, and FAQs that saved business over $5MM in external agency fees.
Designed and implemented the first US Consumer Marketing Database across brands and divisions.
Managed selection and implementation of Consumer Affairs and CRM technologies for all brands.
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Implemented NLP and KT pilots and solutions to pre-screen and look for trends and insights from consumer data. Added regression modeling and full data context to quality defect reporting.
Developed data governance processes and systems to ensure consumer data and preferences were managed, controlled, and usable.
Created new multi-source, multi-variate dashboards and reports providing greater context and clarity around consumer insights.
“Tim is one of the brightest people I know, and uses his intelligence to articulately sell his ideas and persuade his audience. He has an unusual ability to see these things not only from an operational and functional standpoint, but also from a marketing and total business perspective. Tim has a great ability to lead teams through complex businesses processes while simultaneously maintaining a sense of humor. Not an easy task! I would recommend Tim as an addition to any business for his sheer intellectual horsepower, solid leadership skills, and for being an all-around pleasure to work with.”
“Tim was one of the key business leads in a major IT program to design develop and implement a global consumer service system. Tim quickly picked up the leadership in this programme and through his drive, creativity and engaged style, resulted in becoming a key component of the success of the end-system and supporting business processes, which lasts today as a key legacy of his contribution. I thoroughly enjoyed working with Tim, and his strong interpersonal skills and business process analysis and re-engineering has made quite a mark.”
“I was working with Tim in one of the biggest Mars Consumer Care projects- with the ambitious goal to harmonize processes, applications, ways of working across the globe. He was brilliant in understanding and translating the technical requirements ( in fact, quite often his experience and knowledge was above the knowledge of our IT department) into a “language” that the business user could follow and understand. The way “Consumer Care at Mars” works today is heavily influenced by Tim`s skill to see : + the bigger picture, + future trends and needs for the business, + how technique can support us (and not the other way round ). His balanced level of perseverance helped to fulfil 100% (not only 80% as it often happens in IT projects) of our expectation during the long period of time that it finally took. Tim is extremely reliable, he always delivered as promised and in time, an open and trustful colleague and it was always a pleasure to work with him.”
Progressive Business Publications: CRM & Publishing Business Transformation
CRM Director driving newsletter publishing and e‑commerce change by transforming lead value from $0.01 to $100, building enterprise‑wide dashboards and data warehousing initiatives, and protecting business viability with a no‑risk newsletter model while mentoring teams in analytics and marketing strategy.
Big Results:
Transformed lead value from $0.01 to $100 per lead by executing advanced segmentation, multivariate testing, and customer journey insights that reshaped publishing and e‑commerce marketing strategies.
Built enterprise‑wide data visibility by developing Tableau dashboards, mining deliverability logs for ISP issues, and gathering requirements for a Data Warehousing/Big Data initiative to drive business intelligence across units.
Protected business viability and reduced risk by proposing a no‑risk newsletter execution model to avoid lawsuits, while mentoring teams and interns to strengthen CRM, analytics, and marketing strategy capabilities.
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Responsible for business analysis, data analysis, requirements analysis, data engineering, and business process improvement to drive change in the newsletter publishing and e-commerce webinar business models.
Developed and implemented email and e-commerce performance dashboards in Tableau.
Data-mined deliverability logs to identify ISP-related deliverability issues and find ways of targeting and emailing prospects across the various ISPs. Identified opportunities to succeed with inbox placement even with purchased leads (non-permissioned.)
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Discovered insights for the publishing business that supported the development of an experience centric Customer Journey marketing plan with the Director of Marketing and CMO.
Executed customer segment and targeting multivariate testing and analysis to identify opportunities. Identified targeting clusters that brought Lifetime Value (LTV) from $0.01 per lead to $100.00 per lead.
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Gathered requirements from multiple business units for the development of a Data Warehousing / Big Data project to provide opportunities across the Enterprise for insight and growth from Business Intelligence.
Set up proposal for alternate way of executing no-risk newsletter business to avoid constant lawsuits from Attorney Generals and Federal Trade Commission.
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Mentored Drexel MBA intern in CRM and leveraging data and insights to inform strategies and tactics.
Worked directly with business units to coach on analytics, business models, and marketing strategies.
“The real power of data insights isn’t just in the numbers; it’s in how they reshape behavior. Change management turns dashboards into decisions, and decisions into durable outcomes. Without that bridge, insights remain trivia; with it, they become transformation.”