KPI Theatre: When Marketing Metrics Steal the Spotlight but Miss the Plot

Your dashboards sparkle. ROAS looks great. CAC is “on target.”

So why isn’t the business growing?

In this provocative blog, we unpack the phenomenon of KPI Theatre; where marketing metrics are optimized for applause, not impact. If you’re a CMO, founder, or exec tired of vanity dashboards and misaligned incentives, this is your wake-up call.

Reframe your metrics. Rewrite the script.