Why Marketing Strategy Usually Isn’t Strategy
A content calendar is not a strategy. An attribution model is not a strategy. SEO is not a strategy. Most marketing departments are just very good at optimizing a machine that was built on a wish instead of a choice. If you can’t name the tradeoff your marketing is making, you don’t have a strategy, you have a schedule.
When Your COO Is Doing Three Jobs: The Hidden Cost of Missing Systems
Is your COO a strategic leader or a human duct-tape roll? When an organization lacks a unified operating model, the COO stops leading and starts becoming the 'forecasting engine,' 'emotional shock absorber,' and 'accountability structure' by sheer force of will.