KPI Theatre: When Marketing Metrics Steal the Spotlight but Miss the Plot
Your dashboards sparkle. ROAS looks great. CAC is “on target.”
So why isn’t the business growing?
In this provocative blog, we unpack the phenomenon of KPI Theatre; where marketing metrics are optimized for applause, not impact. If you’re a CMO, founder, or exec tired of vanity dashboards and misaligned incentives, this is your wake-up call.
Reframe your metrics. Rewrite the script.
The Income-Driven Strategy for Setting Profitable Growth Targets
A common misconception is that you can (should) set a CAC or ROAS target based on industry standards or preset budget constraints. Through multiple examples we will demonstrate that the most impactful growth targets come from a cycle of understanding your business model and P&L, to evaluating the bid (engagement) market of your activities, testing the outer limits, and constant monitoring and evaluation.