KPI Theatre: When Marketing Metrics Steal the Spotlight but Miss the Plot
Your dashboards sparkle. ROAS looks great. CAC is “on target.”
So why isn’t the business growing?
In this provocative blog, we unpack the phenomenon of KPI Theatre; where marketing metrics are optimized for applause, not impact. If you’re a CMO, founder, or exec tired of vanity dashboards and misaligned incentives, this is your wake-up call.
Reframe your metrics. Rewrite the script.
The Agency Problem: When Agent Relationships Aren’t Working
Why Your Team Isn’t Growing, Even When Everyone’s “Doing Their Job”
In modern organizations, misalignment isn’t always loud. Sometimes it looks like quiet compliance, polished metrics, or well-dressed meetings that go nowhere. At the heart of this dysfunction is the agency problem: when agents (leaders, employees, vendors) optimize for their own comfort or success instead of the principal’s goals. Whether you're a CEO, founder, or team lead, understanding this breakdown is critical to restoring momentum, trust, and growth.
This post explores the classic principal-agent dilemma through a modern lens, diagnosing misaligned agency incentives across teams, vendors, and leadership, and offering actionable strategies to realign your organization around impact.
Stop Overcompensating: The New Development Model Blending Personality, Strengths, and Competencies
The Unified Leader: Integrating Personality Data for Breakthrough Performance
Using a personal case study to show that true development requires synthesizing multiple data sources: personality (the "Why"), strengths (the "What"), and competencies (the "How" and "What Next") to move beyond relying on overused "crutch skills."
These powerful tools together provide a better blueprint for becoming a better leader.